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BRANDING
THE POWER OF UNIQUENESS


TAG Kids Clothing Store


Year: 2022
Project: Branding Design
Client: Jen Masters (as Bada and Hae Lee)
Scope: Brand Ideation | Brand Identity
Product Design | Illustration
 Branding project for an imaginary new high-end kids' gently-used clothing store in the Beaches neighborhood, TO.

The owners, sisters Bada and Hae Lee are environmentally conscious mothers with retail marketing degrees.

The store innovates thrifting by catering its products and offering its 0–12-year-old customers and the adults who accompany them a personalized shopping experience in a fun, colourful, and welcoming environment.

Designed for the Corporate Design 1 course at the GBC SOD.














In 2023, TAG broke the fourth wall...

And jumped into the real world as a poster and a notebook that can be purchased at the GBC SOD IN Store, where I work as a Student Designer.

A lighter colour palette was added to the brand’s red for a baby line with the Animal Party pattern that is in development. Products will be released for sale soon.