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BRANDING


Dollarama


Year: 2023
Project: Branding Refresh
Client: Self-Initiated Project
Scope: Logo Redesign | Brand Applications | Brand Manual

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 Since its first Quebec dollar store opened in 1992, Dollarama has become Canada’s fastest-growing retail chain, recognized by 93% of adult Canadians. 

Despite the company’s exponential growth, its branding system has remained unchanged since the beginning, with just one minor logo revision in 2009.

The goal of this project was to modernize the brand’s identity so it would reflect its current status as a mega-corporation without disrespecting its character and the business model that led it to become what it is today.