Inspired by NINTENDO’s mission to “put smiles on the faces of everyone it touches”, Smilescape integrates the annual report’s corporate and financial information with colouring illustrations of the company’s most famous video game characters.
The playful allure of the illustrations makes the report more comprehensive, readable, and accessible and extends the book’s lifespan by giving it additional interest and usability.
Designed for the Corporate Design 2 course at the George Brown College School of Design (GBC SOD).