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PACKAGING DESIGN


PRIMO  Soup Labels


Year: 2023
Project: Soup Labels
Client: Self-Initiated Project
Scope: Concept | Graphic Design
Size: 11″ x 4″ (full label)

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 Redesigned branding and soup labels for the “Savvy Seniors” target audience. The concept “Homely Nostalgic” connects emotionally with the seniors by taking them on a journey through cherished memories of food from their youths.

The new tagline “The flavour from home in every bowl” suggests familiarity, making the soup suitable for various occasions, enhancing the brand’s authenticity and appealing to customers seeking quality and convenience.

The maple leaves symbolize PRIMO’s proud Canadian origin and the target audience’s shared love for the Country.