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Reader’s Digest Brasil


Year: 1998–2019
Project: Direct Mail Marketing Campaigns
Client: Marketing Department
Scope: Layout | Adaptation | Prepress
Size: Multiple

 Until 2019, I was a key collaborator with the Marketing and Editorial divisions at Reader’s Digest Brasil. 

I contributed graphic design, production design, and prepress services to over 100 tight-deadline, multi-piece personalized direct mail marketing campaigns. 

The work involved collaborating with the Marketing Department to create Brazilian Portuguese direct mail campaigns by adapting existing international pieces or designing from scratch. This required close interaction with the Production Department to ensure compliance with budget constraints and print specification limitations.

The designed pieces included brochures, flyers, envelopes, labels, certificates, vouchers, banners, and magazine inserts.

I also worked on various book, packaging, and advertising projects, and offered prepress consultation for work by other designers.