Year: 2022
Project: Branding Design
Client: Self-Initiated Project
Scope: Brand Ideation | Brand Identity | Product Design | Illustration
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The store innovates in thrifting by tailoring its offerings to its 0–12-year-old customers and the adults who accompany them, providing a personalized shopping experience in a fun, colourful, and welcoming environment.
And jumped into the real world as a poster and other products sold at the GBC SOD IN Store, where I work as a Student Designer.
A lighter colour palette was added to the brand’s red for a baby line with the Canadian critters pattern.