CREATIVE DESIGNER • PRODUCTION ARTIST & ARTWORKER • ILLUSTRATOR
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PRODUCTION


Full-time Permanent Employment


Year: 2023
Client: The Brand Factory (TBF)
Role: Design and Production Specialist

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The Brand Factory (TBF) is a Toronto-based real estate lifestyle agency with over 25 years of creative excellence, widely recognized as one of the most award-winning agencies of its kind in North America. A vertically integrated collective of specialized studios spanning branding, motion, technology, design, and immersive experiences, TBF serves Canada's top-tier real estate developers, delivering branding, campaign strategy, and multi-channel marketing for some of the country's most high-profile residential developments.

Working there meant bringing my Brazilian production experience into a fast-paced, tight-deadline, fully collaborative environment. My personal challenge was to bring my Creative Designer’s mindset into that workflow, using the best of my skills to prepare the files to be better, not just technically, but visually. I gave every job a closer look, checking specifications and making small creative adjustments to honour the Designer's intent while ensuring on-time delivery and compliance with brand guidelines and vendor requirements.

This balance between creative quality and production precision is where I feel most at home.

* Creative direction by TBF. © The Brand Factory and its respective clients. All work on this page remains their property. Displayed here with permission, for portfolio purposes only.