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UX  DESIGN
THE POWER OF INTERACTION


Cerâmicas Daher
 
Year: 2023
Project: Retail App
Client: Patricia Daher
Scope: Store Architecture | Graphic Design
Cerâmicas Daher is a small pottery studio run by Patricia Daher in Rio de Janeiro.

Her unique handmade decorative and tableware pieces are sold by demand and through yearly showroom events in the studio and the neighbouring city of Itaipava.

Most customers are middle to high-income women aged 35–60 from Rio de Janeiro. The studio also provides serveware to restaurants and accepts orders from other Brazilian cities and abroad.

This project aims at creating the architecture and visuals for a future retail app.


DESIGNING THE APP



WHY UPGRADE?
While selling through Instagram has helped Cerâmicas Daher carve out 
its niche and build a loyal customer base, it is a limited business model.

Instagram Model

• Limited to Instagram
• Lacks flexibility
• The products can get lost in the linear timeline
• No reliable register of the transactions
• Requires trust on both ends
Retail App Model

• The seller has full control
• Highly flexible on both ends
• Acessible display and detailing of products
• The transactions can be saved
• Safety